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Fresha was found in 2013 by Chidem Mokan, a former student of London College of Fashion. Chidem developed enthusiasm particularly in maxi dresses with prints after interning at famous fashion houses when she was a student. During her student times, she travelled all around the world and gathered maxi-dresses with prints. At the time the demand on printed maxi-dresses were limited, she was always buying her dresses from overseas until she decided to make a brand she can wear day & night.
Fresha focuses on using good quality materials gathered from all over Turkey and having them manufactured in best production facilities. Most of the materials are viscose and/or viscose blends. One thing Fresha cares about is to never use polyester even in the linings.
Our products are Oeko-Tex certified. This means, they are completely free from harmful chemicals and safe for human use.
Chidem personally visits the manufacturing facilities and does quality controls. She is the only fitting model of the brand because she believes real women has to be targeted.